Sales Director

Closing Date 2023/05/31
Reference Number CCB230519-2
Job Title Sales Director
Job Category Commercial – Sales and Marketing
Company Coca-Cola Beverages Uganda
Job Type Permanent
Location – Country Uganda
Location – Province Not Applicable
Location – Town / City Kampala
Job Description

Coca-Cola Beverages Africa (CCBA) is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, we are currently seeking to recruit a Sales Director based in Kampala.

As a Sales Director, you will report directly to the Country General Manager.

Key Purpose Statement

Manage & Execute CCBA and CCBU’s long- and short-term sustainable revenue growth strategies, through excellent market execution and customer service

Key Duties & Responsibilities
    • Development & Implementation of the Country’s business plan to meet and exceed targets.

    • Full P&L responsibility.

    • Provide leadership, coaching, and capability development programs to enable the sales regions to meet growth objectives.

    • Performance manages regional employees to deliver business plans.

    • Formulate and execute operating expenses and capital investment budgets.

    • Develop & implement the fit for purpose Route to Market strategy including detailed Customer service Policies (CSP)

    • Full responsibility for continuous improvement in CSI & operational excellence for the country

    • Productive & efficient deployment of sales tools of the trade – coolers, iceboxes, and Trade DME.

    • Develop & Execute channel and promotional execution strategies, including segmented PiCos and execution tracking.

    • Develop and execute OBPPC strategy for the country.

    • Build strong capability enabling the execution of a sophisticated portfolio.

    • Build strong customer relationships and team capabilities to manage and develop global, regional, and national account customers.

    • Develop and execute short- and long-term Revenue Growth Management Strategies

    • Develop and implement a strong multiyear product innovation pipeline

    • Build superior knowledge and understanding of the country market including shoppers, consumers, customers, categories, and competitors.

    • Build strong relationships with local key stakeholders including but not limited to the government, media, and surrounding medium to large businesses

    • Ensure alignment of business units within the extended value chain.

    • All legal compliance elements and good governance practices are managed.

    • Build the company’s reputation and drive behavior in the country that will ensure that the company’s reputation is not damaged.
Skills, Experience & Education


    • Minimum requirement: Bachelor in a Business-related course

    • Added advantage: An MBA is an added advantage


    • 10+ years of Sales and Commercial experience

    • Proven Senior Commercial experience

    • Extensive experience in Sales Leadership in FMCG


    • OBPPC/Revenue growth management

    • RTM design and execution and secondary distribution

    • Excellent negotiation skills when dealing with customers

    • Customer-focused, Resilient, and energetic

    • Result and Execution Driven

    • Sound leadership & conceptualization

    • Strategic thinking and big-picture thinking

    • Financial and Business acumen

    • An Innovative Thinker

    • Analytical thinking, resilient and flexible

    • High level of emotional intelligence

  • Finance budgeting and controlling